Due to the impact of COVID-19, China's foreign trade enterprises cannot go out and customers cannot come in. As a result, foreign trade enterprises are facing serious difficulties, and there are differences in size and structure between small and medium-sized enterprises and large enterprises. Pri stimulácii viacerých faktorov, ako je epidemická situácia a politiky, explodoval živé vysielanie. The head platforms continue to tilt resources towards live streaming, and live streaming with goods has almost become the standard of all major platforms. Adopting the marketing method of live broadcasting with goods not only changes the traditional sales way, but also provides a new marketing platform for enterprises, prompting enterprises to talk with guests face to face, so that they can cooperate more quickly and efficiently.